ABOUT ARTIST
AI-DRIVEN DESIGN DIRECTOR
EARLY LIFE
- I hail from the resilient city of Jhelum, Pakistan—renowned for its historical legacy as the City of Soldiers and the Land of Martyrs and Warriors. Over the past 10 years, I’ve built a dynamic career in the creative industry, including impactful contributions across the USA, Asia, and GCC market.
PASSION & PURPOSE
- Award-winning AI Design Director, 12+ years deep. Long enough to give half-formed ideas a pulse, a face, and somewhere to go. Not long enough to stop opening every brief like it might be the fun one.
- Working in Immersive Brand Worlds & Strategy, UI/UX Product Design, Motion that Dances, and Generative Image/Video Craft, digital campaigns, and Rich Media, the kind that doesn't sit politely on a screen. AI runs fluently through my workflow from brief to delivery, fewer weeks lost to the boring part, more spent chasing the idea nobody expected. Restless by nature, precise by habit, here to make things that move people and numbers.
CURRENT ROLE
- With AI as a creative ally, I build seamless, purpose-driven solutions that balance innovation with measurable results. My work spans fintech, FMCG, lifestyle, and luxury — where strategy, visual storytelling, and technology converge. Driven by curiosity, guided by problem-solving, and inspired to create work that moves both people and performance.
AWARDS & RECOGNITION
- APAC Effie
- Effie Awards
- PAS Awards
- MAD Star Awards
- Dragons Asia
- Ogilvy Asia One Show
- Telenor Global Design Awards
- Behance Portfolio Review Award
WORK EXPERIENCE
- Platformance.io | 2024 To Present
- The PetShop | 2023-24
- Ogilvy Asia | 2019 - 2023
- IAL Saatchi & Saatchi 2017 - 2019
- Adcom Leo Burnett | 2013 - 2017
- VMLY&R | 2010 - 2012
Contact
Address
Dubai, United Arab Emirates.
Phone
+971 50573 9306
farhanlatifrajput@farhanlatif.net









