OASIS REBRANDING

CHALLENGE: Oasis Paints has the heritage but lacks a clear, contemporary brand proposition. The challenge is to reposition Oasis Paints as a eco-friendly credible, technology-led paint brand, with a distinctive identity that communicates quality, performance, durability, and innovation consistently across every touchpoint.

STRATEGIC CREATIVE DIRECTION: The word-mark features the brand name “Oasis” in a bold and futuristic typeface, with an unusual appearance of the letters “OASIS” that create a distinctive and memorable mark. These design elements reflect the Oasis brand values of cutting-edge innovation and eco-friendliness, conveying elegance and sophistication. Overall, the word-mark is a strong and effective visual representation of the brand.